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(DIS) for its streaming service as the entertainment giant seeks to win new subscribers.īut in March, industry mogul Bang Si-Hyuk told CNN that despite the buzz around K-pop, he worried about the genre’s commercial growth. In recent years, both Blackpink and BTS have partnered with Disney Western companies from Netflix to Dior are seeking to cash in on the wave of popularity surrounding Korean content and culture. Such accolades have fueled commercial interest. In 2022, the group was named Time magazine’s Entertainer of the Year, becoming just the second K-pop group to receive the title.

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The bestselling group is currently on a world tour.

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Kakao wins control of K-pop powerhouse SM Entertainmentīlackpink - a quartet of members Jennie, Jisoo, Lisa and Rosé - debuted in 2016 and enjoyed a quick ascent to global stardom.

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(Photo by Han Myung-Gu/WireImage) Han Myung-Gu/WireImage/Getty Images SEOUL, SOUTH KOREA - FEBRUARY 18: Winter, Karina, Giselle and Ningning of girl group aespa perform onstage during the Circle Chart Music Awards at the KSPO Dome on Februin Seoul, South Korea.

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